TRAVELING EXHIBIT CELEBRATING 10-TIME GRAMMY® AWARD WINNER TAYLOR SWIFT RETURNS TO SOCAL FOR LIMITED SHOWING, SEPT. 1–24
LOS ANGELES, CAlif. Aug. 14, 2017 — The GRAMMY Museum®'s most popular exhibit to date, The Taylor Swift Experience™ returns to Southern California for a special limited showing at the LA County Fair in Pomona, Calif., which this year is celebrating its 95th anniversary as America’s largest county fair from Sept. 1–24, 2017.
"Bringing The Taylor Swift Experience back to the West Coast is a tremendous honor for us, and we couldn’t be more excited to partner with the LA County Fair to host this exhibit during their landmark 95th year," said GRAMMY Museum Executive Director Scott Goldman. "Taylor and her team have been great partners with the Museum since we first opened this exhibit in 2014, and we are deeply grateful for their continued support of our mission."
"We are thrilled to bring The Taylor Swift Experience back to Southern California," said GRAMMY Museum Curator Nwaka Onwusa. "When the exhibit first opened at our Museum in Los Angeles nearly three years ago, it became our most successful exhibit ever, and our visitors still talk about it to this day. We take great pride in what we’ve created, along with Taylor and her amazing team, with this traveling exhibit, and are excited to introduce it to the many attendees who will visit the LA County Fair this summer."
The Taylor Swift Experience gives visitors and fans an in-depth look at the 10-time GRAMMY®-winning artist as a singer, songwriter, musician, and producer through personal photographs and home videos, interactive experiences, handwritten lyrics of Taylor's top-charting hits, and iconic performance outfits, including her custom-made Atelier Versace romper worn in February 2017 at the DIRECTV NOW Super Saturday Night concert in Houston, Texas.
On display through the end of the fair on Sept. 24, the exhibit will feature:
- Personal family photos, early childhood reading books and clothing, including the sweater gown Taylor wore home from the hospital just days after her birth
- Tour costumes from Taylor's The RED Tour
- Handwritten lyrics for Taylor's smash hits "Teardrops On My Guitar," "White Horse," and "22"
- Taylor's 2009 GRAMMY Award for Best Female Country Vocal Performance for "White Horse"
- The dress Taylor wore in her music video for "Mean" as well as the banjo used during her performance at the 54th GRAMMY Awards in 2012
Plus, new items that were not shown during the exhibit’s previous run in Los Angeles in 2014 such as:
- Tour costumes from Taylor’s The 1989 World Tour
- Items from the GRAMMY-winning Album Of The Year 1989, which include iconic outfits from the GRAMMY-winning Best Music Video "Bad Blood"
- Pre-Met Gala Louis Vuitton dress
- Handwritten lyrics for "Welcome To New York"
- A one-of-a-kind custom-built piano used during The 1989 World Tour
- And more, including additional interactive elements
Having originally debuted at the GRAMMY Museum in Los Angeles on Dec. 13, 2014, Taylor's 25th birthday, the exhibit was expected to close in May 2015, but due to overwhelming response, was extended through Oct. 4, 2015. The exhibit made its East Coast premiere on Nov. 18, 2016, in New York's Seaport District, where it remained on display through Feb. 19, 2017. The exhibit was most recently on display at GRAMMY Museum Mississippi, where it closed on Aug. 13.
The Taylor Swift Experience will be on display at the LA County Fair from Sept. 1–24, 2017, at the Fairplex in Pomona, Calif. The fair will be closed Mondays (except Labor Day) and Tuesdays. For more information, visit www.lacountyfair.com.
About Taylor Swift
In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, songwriter, musician, and producer, and not only the youngest winner in history, she is the first female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. Over the past year, Taylor penned the chart-topping hits; “This Is What You Came For” (Calvin Harris/Rihanna), “Better Man” (Little Big Town) and “I Don’t Wanna Live Forever (50 Shades Darker)” that she performed with Zayn.
About the GRAMMY Museum
Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form—from the technology of the recording process to the legends who've made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.
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